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Designing smarter, lifting harder, and embracing new challenges—because growth is the ultimate goal.

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Portrait photo of Jasmine West
I’m chasing gains, flavor, and knowledge

Beyond the screen, you’ll find me in the gym, my tears mixing with sweat, exploring new flavors (while avoiding anything that’ll burn my mouth), or diving into language learning. So far, I can speak some French and German, and I’m currently tackling Spanish—because growth, in all forms, fuels great design. Oh, and I also love a competitive game of Scrabble, although I’m a terrible speller. Go figure.

If I had more time in a day, I would...

explore more opportunities to pour into my three passions —fitness, design, and language-learning. Since I have a wide range of interests, I prioritize daily balance. Sharing my goals with others also keeps me accountable, so here are my 2025 goals.

Feel free to reach out to check on my progress!

Fitness

Compete in a powerlifting meet and bodybuilding competition

Design

Film an epic gym montage and complete a doodle a week

Language

Brush up on my French and German & reach B2 in Spanish

A quote I live by

"

Your limits are based on how you perceive yourself.

"

– Patricia Bright
Experience

If you're looking for someone who can merge strategy with creativity to elevate your brand or product, let's connect.

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Tools

Figma

Adobe Creative Cloud

Microsoft Office Suite

Skills

UI/UX & Visual Design, Product Design, Design system, Design Researcher

Education

Rochester Institute of Technology

Bachelor of Fine Arts, French Minor

Aug 2017 - 2021

Morningstar Inc.

Product Designer, 2021 — Present

At Morningstar, I lead the end-to-end design process for financial tools used by advisors, ensuring seamless user experiences and data-driven decision-making. I drive strategic UX initiatives, transforming complex workflows into intuitive, user-friendly solutions. I refine and optimize product interfaces to align with both business goals and user needs. I collaborate closely with cross-functional teams, including product managers and developers, to implement scalable design systems and enhance product efficiency.

Social Channel Group

Senior Visual Designer, 2024 — Present

At Social Channel Group, a dynamic marketing agency, I design high-impact print and digital assets for major brands, including Copilot and Microsoft 365. My work spans one-pagers, eBooks, and business enablement guides, transforming complex information into visually compelling and user-friendly materials. I ensure that all assets align with brand guidelines while enhancing readability and engagement.

Freelance

Designer, 2019 — Present

With years of freelance design experience, I specialize in crafting visually compelling and strategic solutions that bring brands to life. My expertise spans digital illustration, web design, branding strategy, and a wide range of print materials, including brochures, business cards, and posters. By blending creativity with strategy, I help brands establish a strong visual identity and leave a lasting impression.

Librex LLC.

Visual Designer, April 2020 — June 2020

As a Web Designer at Librex Fulfillment, I collaborated with stakeholders to create intuitive, aesthetically engaging web designs that aligned with business goals and brand identity. My designs focused on enhancing user engagement and streamlining navigation for an optimal browsing experience.

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